Inform and engage our audience
Challenge: To build an email marketing program for Cushing Terrell. Showing up in our clients’ inboxes regularly presents a great opportunity to keep our audience informed about everything and anything about Cushing Terrell.
Program goals:
To enhance lead nurture efforts and support client retention.
Support ongoing efforts of our Business Development team.
Build the Cushing Terrell brand.
Nurture leads with valuable and relevant content.
Share knowledge related to our industry and our services.
Send exclusive and personalized content.
Results: The team successfully created a corporate email campaign and welcome series. This not only increased user engagement and deepened brand awareness.
Open Rates - average email 25.4% • Click Rates - 7.7% ±
Responsibilities: Design, and build a variety of branded/responsive email templates • HTML/CSS • MailChimp
